Taco Bell Is Testing A 30-Day Taco Subscription Service

Photo: Taco Bell

Subscription services aren't just for streaming access to your favorite TV shows and movies—they can be for tacos, too.

On Monday (September 13), Taco Bell announced it's testing out a taco subscription service. The Taco Lover's Pass will give users one taco a day for 30 days, exclusively through the Taco Bell app. 

To purchase a Taco Lover's Pass, users must add the pass from the Online Exclusives section of the Taco Bell app menu to their cart and complete the regular checkout process. Once the pass has been purchased, Taco Bell customers can redeem one taco a day for an entire month.

When choosing which taco to get, you'll be able to select anything from the Taco Bell originals menu, including the Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Tacos, and the Doritos Locos Tacos Supreme via the Taco Bell app. 

As of right now, the pass is currently being tested for a limited time in Tucson, Arizona. Prices vary between $5 and $10 depending on a user’s location. If the test run goes well, however, Taco Bell fans could see this subscription service popping up at locations near them.

Would you give this taco subscription service a try?


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