iHeartRadio On The Verge

iHeartRadio On The Verge

Emerging artists to hear before they hit it big

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Latto: iHeartRadio On The Verge Artist Brings The 'Big Energy' In New Video

Latto has been consistent in delivering fans all the bars and the beauty they can handle --- and the star is showing no signs of slowing down anytime soon.

The Atlanta-bred rapper, formerly known as Mulatto, is ushering in a new era in her career, and her latest single "Big Energy," is proof that you can't put Latto in box. The star gave fans a sneak peek snippet performance of β€œBig Energy” at the 2021 MTV Video Music Awards on the show's Extended Play Stage stage along with performances of β€œBitch From Da Souf” and β€œMuwop.”

Latto says she wasn't aware of the 1981 Tom Tom Club track, β€œGenius of Love," (which she samples in Big Energy) before working on her new project, telling Essence magazine:

"I loved the beat so much. I fell in love with it and I was like, β€˜Hell yeah run that ***t. Pull it up.Β β€œI’ve been trying all the type of **** and that’s how we come up. That’s how we came up with β€˜Big Energy’ [by] just being open ears, being a true creative, and being open to anything. [I’m] trying new things and taking myself out of my comfort zone [and] out my element to produce a better product for my fans."

When it comes to the inspiration behind the catchy song, Big Latto shared:

β€œIt’s basically just this confidence, this strong aura that no one can tell you, β€˜You not the ****. You is the s***. It’s about believing in yourself – how you walk, how you talk, just carrying yourself like the person that you believe you are. I feel like nothing is bigger than the biggest. Everything falls in line with that big energy.

"Big Energy" has already garnered over 2 million views on Youtube. Check out the groovy visuals below.


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